Saks and Neiman Marcus: A Comparison of Luxury Retail Giants
Brand Comparison Saks and Neiman Marcus, two iconic luxury department stores, have distinct value propositions that cater to discerning shoppers. Saks emphasizes fashion-forwardness and exclusive collaborations, while Neiman Marcus prides itself on exceptional customer service and a curated selection of designer brands. Target Audiences Saks targets a younger, fashion-conscious crowd who value style and trendiness. … Read more
